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Customers buy for their reasons, not yours. If you want to sell them your product, you MUST sell to their concerns, not your own. Every piece of marketing copy must FOCUS upon them. If you don’t speak their language, you don’t get their money.
11.You don’t have to reinvent the wheel. Internet marketing is one type of a business where you can simple model yourself on a proven business that works, hence shortening your learning curve. With other types of businesses, you will have to learn as you go, doing ’trial and error’, which is costly and frustrating. You do not have to waste time and time figuring it out. There are established experts who have made it in the internet marketing business – just get the blue prints and duplicate it!
Ben & Jerry’s set up a one-man picket line outside Pillsbury headquarters. The picket sign read “Who’s the Doughboy afraid of?” The result? National-wide FREE publicity on television and newspapers. Publicity they couldn’t afford to buy.
In the past, network marketing was a great way to make contacts as well as sales, but this has grown much more than anybody, including well-known business economists such as Paul Zane Pilzer, could have ever expected. Dare I say, that if you do not take advantage of network marketing, you will never really reach your fullest potential, socially and business-wise.
Email marketing is not about spamming. It is about providing information to people that have requested you to send it to them. The information you send to them must be valuable to their interests.
And with that we, or site (dzone.com) rather Grandma and Mr. Pibs, laughed and chatted away the afternoon. Those two hit it off so well I found myself a little bored. Just as well, I could not get Mr. Pibs”marketing strategy’ out of my mind. Well, at least the US postal service would not go out of business anytime soon with Mr. Pibs around. I sat there watching those two laugh it up, and shook my head in disbelief at my grandmother’s Victoria’s Secret curler coverer. Mr. Pibs’ marketing strategy was a lot like those underwear. Old, out of shape, and all sagged out.
HEAD – provided information and knowledge that’s tapped into your head. Some useful piece of new knowledge or information that’s got your brain ticking over.
Sound marketing strategy is critical to small business success, especially new businesses. Statistics vary widely depending on the source, but most reports cite failure rates for small business at 65% — 90%. Knowing ahead of time how you will compete and how you will succeed in your marketplace can dramatically increase your chances of success.
“I don’t have time for marketing.” There are only two situations where this can really be true: you’re too busy doing the client work you already have, or you have other important responsibilities (e.g. an outside job or young children) taking up your time.
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